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👉 What is Engagement Rate?
Engagement rate shows how actively an influencer’s followers interact with their content. A higher rate usually means more genuine influence and better campaign results.
👉 What’s a “good” engagement rate?
There’s no universal “good” or “bad” engagement rate. That’s why we use machine learning to analyze influencers by country and audience size. This lets us determine the expected engagement rate for each profile.While other tools might simply say “1% is bad” or “3% is good”, the truth is more nuanced. Engagement depends heavily on follower count. You can’t expect an influencer with 100K followers to have the same rate as someone with just 1K followers.
👉 Why does it matter?
Some influencers inflate their numbers with fake followers. Checking engagement helps you avoid wasted budget and find authentic creators.
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