Calculate Your
Earned Media
Value (EMV)
Instantly

Find out how much your influencer content is really worth, based on real-world ad rates across Instagram, TikTok, and YouTube.

Enter your post metrics on the left, and adjust the value of each engagement on the right. The defaults are industry benchmarks, but you can change them to match your market or past campaigns.

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What is EMV and why it matters ?

Earned Media Value (EMV) is a key metric that quantifies the monetary worth of organic or influencer-generated content. It answers a simple question:

‍

If you had to buy this same exposure as ads, how much would it cost?

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Collage showing TikTok reels and stories on the left with 'vs' in the center, and Meta and Google Ads logos on the right against a blue to purple gradient background.

How to calculate EMV ?

Our EMV calculator uses a blended industry formula:

‍

Each value reflects the average ad cost for similar engagement on paid campaigns. You can customize every parameter to match your benchmarks, ensuring EMV stays realistic for your market.

Formula for Earned Media Value: Total Engagements x CPE plus Total Impressions x CPM equals EMV, on a blue to purple gradient background with decorative shapes.

Connect it to your influencer analytics

Once you know your EMV, you can compare it with your influencer fees to calculate true ROI.If you already use Avalan.io, EMV is automatically available in your dashboard, alongside engagement rates, audience authenticity, and campaign performance tracking.

Example calculation

Lets say an influencer’s Instagram post receives:

230 likes
12 comments
5 shares
18.500 impressions
9 clicks

Using average values (€0.10 per like, €0.50 per comment, €0.20 per share, €7 CPM and €0.50 per click) we get and EMV of €163.1

Mathematical formula for EMV showing sum of products: (230×0.10) + (12×0.50) + (5×0.20) + (18,500/1000 × 7) + (9×0.40).

FAQ

What is a good EMV?
A good EMV depends on your goals and platform. As a rule of thumb, an EMV higher than your influencer cost indicates a positive ROI.

‍How accurate is EMV?
EMV is an estimate based on ad-equivalent rates. It doesn’t replace full ROI analysis but provides a standardized benchmark for campaign comparison.

‍Can EMV be negative?
No. EMV measures earned exposure value, so it’s always positive. However, your campaign ROI can be negative if spend exceeds EMV.

‍Does Avalan.io calculate EMV automatically?
Yes. All tracked posts, stories, and reels on Avalan.io include an EMV estimate based on live engagement data and regional ad rates.

Calculate YourEarned MediaValue (EMV)Instantly

What is EMV and why it matters ?

How to calculate EMV ?

Connect it to your influencer analytics

Example calculation

FAQ

Calculate Your
Earned Media
Value (EMV)
Instantly