What Is a Good Instagram Engagement Rate?
See how engagement rate changes with follower count across different countries. Select a country to explore expected rates — then check any profile below.
Expected engagement rate by follower count
Based on analysis of real Instagram accounts
Check any Instagram profile
Enter an Instagram username and get detailed insights into their engagement rate quality. Perfect for brands, marketers, and creators.
Good Instagram engagement rate by country and follower count
A good engagement rate depends on both country and audience size. Smaller accounts usually see higher rates than large creators. Use these expected benchmarks to see whether an Instagram profile performs above or below similar accounts in the same market.
Expected rates are calculated from Avalan's machine learning models trained on real Instagram account data across supported countries.
Good Instagram engagement rate in Argentina
For Instagram accounts in Argentina with 10K followers, a typical good engagement rate is around 2.09%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.99% |
| 5K(5,000 followers) | 2.32% |
| 10K(10,000 followers) | 2.09% |
| 50K(50,000 followers) | 1.62% |
| 100K(100,000 followers) | 1.46% |
| 500K(500,000 followers) | 1.13% |
| 1M(1,000,000 followers) | 1.02% |
Good Instagram engagement rate in Armenia
For Instagram accounts in Armenia with 10K followers, a typical good engagement rate is around 1.92%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 3.49% |
| 5K(5,000 followers) | 2.30% |
| 10K(10,000 followers) | 1.92% |
| 50K(50,000 followers) | 1.27% |
| 100K(100,000 followers) | 1.06% |
| 500K(500,000 followers) | 0.70% |
| 1M(1,000,000 followers) | 0.58% |
Good Instagram engagement rate in Australia
For Instagram accounts in Australia with 10K followers, a typical good engagement rate is around 2.15%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.92% |
| 5K(5,000 followers) | 2.92% |
| 10K(10,000 followers) | 2.15% |
| 50K(50,000 followers) | 1.06% |
| 100K(100,000 followers) | 0.78% |
| 500K(500,000 followers) | 0.39% |
| 1M(1,000,000 followers) | 0.28% |
Good Instagram engagement rate in Austria
For Instagram accounts in Austria with 10K followers, a typical good engagement rate is around 1.49%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 7.07% |
| 5K(5,000 followers) | 2.38% |
| 10K(10,000 followers) | 1.49% |
| 50K(50,000 followers) | 0.50% |
| 100K(100,000 followers) | 0.31% |
| 500K(500,000 followers) | 0.11% |
| 1M(1,000,000 followers) | 0.07% |
Good Instagram engagement rate in Bosnia & Herzegovina
For Instagram accounts in Bosnia & Herzegovina with 10K followers, a typical good engagement rate is around 1.15%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 3.97% |
| 5K(5,000 followers) | 1.67% |
| 10K(10,000 followers) | 1.15% |
| 50K(50,000 followers) | 0.49% |
| 100K(100,000 followers) | 0.34% |
| 500K(500,000 followers) | 0.14% |
| 1M(1,000,000 followers) | 0.10% |
Good Instagram engagement rate in Brazil
For Instagram accounts in Brazil with 10K followers, a typical good engagement rate is around 1.84%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.10% |
| 5K(5,000 followers) | 2.34% |
| 10K(10,000 followers) | 1.84% |
| 50K(50,000 followers) | 1.05% |
| 100K(100,000 followers) | 0.82% |
| 500K(500,000 followers) | 0.47% |
| 1M(1,000,000 followers) | 0.37% |
Good Instagram engagement rate in China
For Instagram accounts in China with 10K followers, a typical good engagement rate is around 1.99%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.99% |
| 5K(5,000 followers) | 2.25% |
| 10K(10,000 followers) | 1.99% |
| 50K(50,000 followers) | 1.49% |
| 100K(100,000 followers) | 1.32% |
| 500K(500,000 followers) | 0.99% |
| 1M(1,000,000 followers) | 0.88% |
Good Instagram engagement rate in Croatia
For Instagram accounts in Croatia with 10K followers, a typical good engagement rate is around 1.47%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.04% |
| 5K(5,000 followers) | 2.00% |
| 10K(10,000 followers) | 1.47% |
| 50K(50,000 followers) | 0.73% |
| 100K(100,000 followers) | 0.54% |
| 500K(500,000 followers) | 0.27% |
| 1M(1,000,000 followers) | 0.20% |
Good Instagram engagement rate in Egypt
For Instagram accounts in Egypt with 10K followers, a typical good engagement rate is around 2.09%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.24% |
| 5K(5,000 followers) | 2.58% |
| 10K(10,000 followers) | 2.09% |
| 50K(50,000 followers) | 1.27% |
| 100K(100,000 followers) | 1.03% |
| 500K(500,000 followers) | 0.63% |
| 1M(1,000,000 followers) | 0.51% |
Good Instagram engagement rate in Finland
For Instagram accounts in Finland with 10K followers, a typical good engagement rate is around 3.87%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 6.37% |
| 5K(5,000 followers) | 4.50% |
| 10K(10,000 followers) | 3.87% |
| 50K(50,000 followers) | 2.74% |
| 100K(100,000 followers) | 2.36% |
| 500K(500,000 followers) | 1.66% |
| 1M(1,000,000 followers) | 1.43% |
Good Instagram engagement rate in France
For Instagram accounts in France with 10K followers, a typical good engagement rate is around 2.59%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.69% |
| 5K(5,000 followers) | 3.28% |
| 10K(10,000 followers) | 2.59% |
| 50K(50,000 followers) | 1.49% |
| 100K(100,000 followers) | 1.18% |
| 500K(500,000 followers) | 0.68% |
| 1M(1,000,000 followers) | 0.53% |
Good Instagram engagement rate in Germany
For Instagram accounts in Germany with 10K followers, a typical good engagement rate is around 1.98%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.24% |
| 5K(5,000 followers) | 2.65% |
| 10K(10,000 followers) | 1.98% |
| 50K(50,000 followers) | 1.00% |
| 100K(100,000 followers) | 0.75% |
| 500K(500,000 followers) | 0.38% |
| 1M(1,000,000 followers) | 0.28% |
Good Instagram engagement rate in Greece
For Instagram accounts in Greece with 10K followers, a typical good engagement rate is around 3.21%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 7.65% |
| 5K(5,000 followers) | 4.17% |
| 10K(10,000 followers) | 3.21% |
| 50K(50,000 followers) | 1.75% |
| 100K(100,000 followers) | 1.35% |
| 500K(500,000 followers) | 0.74% |
| 1M(1,000,000 followers) | 0.57% |
Good Instagram engagement rate in India
For Instagram accounts in India with 10K followers, a typical good engagement rate is around 3.64%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 7.15% |
| 5K(5,000 followers) | 4.46% |
| 10K(10,000 followers) | 3.64% |
| 50K(50,000 followers) | 2.27% |
| 100K(100,000 followers) | 1.85% |
| 500K(500,000 followers) | 1.16% |
| 1M(1,000,000 followers) | 0.94% |
Good Instagram engagement rate in Indonesia
For Instagram accounts in Indonesia with 10K followers, a typical good engagement rate is around 2.15%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.97% |
| 5K(5,000 followers) | 2.76% |
| 10K(10,000 followers) | 2.15% |
| 50K(50,000 followers) | 1.19% |
| 100K(100,000 followers) | 0.93% |
| 500K(500,000 followers) | 0.51% |
| 1M(1,000,000 followers) | 0.40% |
Good Instagram engagement rate in Italy
For Instagram accounts in Italy with 10K followers, a typical good engagement rate is around 1.99%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.10% |
| 5K(5,000 followers) | 2.47% |
| 10K(10,000 followers) | 1.99% |
| 50K(50,000 followers) | 1.20% |
| 100K(100,000 followers) | 0.96% |
| 500K(500,000 followers) | 0.58% |
| 1M(1,000,000 followers) | 0.47% |
Good Instagram engagement rate in Kazakhstan
For Instagram accounts in Kazakhstan with 10K followers, a typical good engagement rate is around 1.55%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.69% |
| 5K(5,000 followers) | 1.83% |
| 10K(10,000 followers) | 1.55% |
| 50K(50,000 followers) | 1.06% |
| 100K(100,000 followers) | 0.90% |
| 500K(500,000 followers) | 0.61% |
| 1M(1,000,000 followers) | 0.52% |
Good Instagram engagement rate in Kosovo
For Instagram accounts in Kosovo with 10K followers, a typical good engagement rate is around 0.42%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 0.93% |
| 5K(5,000 followers) | 0.53% |
| 10K(10,000 followers) | 0.42% |
| 50K(50,000 followers) | 0.24% |
| 100K(100,000 followers) | 0.19% |
| 500K(500,000 followers) | 0.11% |
| 1M(1,000,000 followers) | 0.09% |
Good Instagram engagement rate in Lithuania
For Instagram accounts in Lithuania with 10K followers, a typical good engagement rate is around 1.01%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.45% |
| 5K(5,000 followers) | 1.32% |
| 10K(10,000 followers) | 1.01% |
| 50K(50,000 followers) | 0.54% |
| 100K(100,000 followers) | 0.42% |
| 500K(500,000 followers) | 0.22% |
| 1M(1,000,000 followers) | 0.17% |
Good Instagram engagement rate in Mali
For Instagram accounts in Mali with 10K followers, a typical good engagement rate is around 1.89%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 3.34% |
| 5K(5,000 followers) | 2.24% |
| 10K(10,000 followers) | 1.89% |
| 50K(50,000 followers) | 1.27% |
| 100K(100,000 followers) | 1.07% |
| 500K(500,000 followers) | 0.72% |
| 1M(1,000,000 followers) | 0.60% |
Good Instagram engagement rate in Malta
For Instagram accounts in Malta with 10K followers, a typical good engagement rate is around 2.28%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.72% |
| 5K(5,000 followers) | 2.84% |
| 10K(10,000 followers) | 2.28% |
| 50K(50,000 followers) | 1.37% |
| 100K(100,000 followers) | 1.10% |
| 500K(500,000 followers) | 0.66% |
| 1M(1,000,000 followers) | 0.53% |
Good Instagram engagement rate in Moldova
For Instagram accounts in Moldova with 10K followers, a typical good engagement rate is around 0.78%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.27% |
| 5K(5,000 followers) | 1.07% |
| 10K(10,000 followers) | 0.78% |
| 50K(50,000 followers) | 0.37% |
| 100K(100,000 followers) | 0.27% |
| 500K(500,000 followers) | 0.13% |
| 1M(1,000,000 followers) | 0.09% |
Good Instagram engagement rate in Montenegro
For Instagram accounts in Montenegro with 10K followers, a typical good engagement rate is around 0.85%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.55% |
| 5K(5,000 followers) | 1.18% |
| 10K(10,000 followers) | 0.85% |
| 50K(50,000 followers) | 0.39% |
| 100K(100,000 followers) | 0.28% |
| 500K(500,000 followers) | 0.13% |
| 1M(1,000,000 followers) | 0.09% |
Good Instagram engagement rate in Netherlands
For Instagram accounts in Netherlands with 10K followers, a typical good engagement rate is around 2.53%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 6.46% |
| 5K(5,000 followers) | 3.36% |
| 10K(10,000 followers) | 2.53% |
| 50K(50,000 followers) | 1.32% |
| 100K(100,000 followers) | 0.99% |
| 500K(500,000 followers) | 0.52% |
| 1M(1,000,000 followers) | 0.39% |
Good Instagram engagement rate in North Macedonia
For Instagram accounts in North Macedonia with 10K followers, a typical good engagement rate is around 1.03%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 3.21% |
| 5K(5,000 followers) | 1.45% |
| 10K(10,000 followers) | 1.03% |
| 50K(50,000 followers) | 0.46% |
| 100K(100,000 followers) | 0.33% |
| 500K(500,000 followers) | 0.15% |
| 1M(1,000,000 followers) | 0.10% |
Good Instagram engagement rate in Oman
For Instagram accounts in Oman with 10K followers, a typical good engagement rate is around 1.87%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 3.68% |
| 5K(5,000 followers) | 2.29% |
| 10K(10,000 followers) | 1.87% |
| 50K(50,000 followers) | 1.16% |
| 100K(100,000 followers) | 0.95% |
| 500K(500,000 followers) | 0.59% |
| 1M(1,000,000 followers) | 0.48% |
Good Instagram engagement rate in Philippines
For Instagram accounts in Philippines with 10K followers, a typical good engagement rate is around 2.27%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.10% |
| 5K(5,000 followers) | 2.71% |
| 10K(10,000 followers) | 2.27% |
| 50K(50,000 followers) | 1.50% |
| 100K(100,000 followers) | 1.25% |
| 500K(500,000 followers) | 0.83% |
| 1M(1,000,000 followers) | 0.69% |
Good Instagram engagement rate in Poland
For Instagram accounts in Poland with 10K followers, a typical good engagement rate is around 1.85%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.72% |
| 5K(5,000 followers) | 2.59% |
| 10K(10,000 followers) | 1.85% |
| 50K(50,000 followers) | 0.84% |
| 100K(100,000 followers) | 0.60% |
| 500K(500,000 followers) | 0.27% |
| 1M(1,000,000 followers) | 0.19% |
Good Instagram engagement rate in Portugal
For Instagram accounts in Portugal with 10K followers, a typical good engagement rate is around 2.55%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.11% |
| 5K(5,000 followers) | 3.15% |
| 10K(10,000 followers) | 2.55% |
| 50K(50,000 followers) | 1.57% |
| 100K(100,000 followers) | 1.28% |
| 500K(500,000 followers) | 0.79% |
| 1M(1,000,000 followers) | 0.64% |
Good Instagram engagement rate in Russia
For Instagram accounts in Russia with 10K followers, a typical good engagement rate is around 2.17%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.13% |
| 5K(5,000 followers) | 2.64% |
| 10K(10,000 followers) | 2.17% |
| 50K(50,000 followers) | 1.39% |
| 100K(100,000 followers) | 1.14% |
| 500K(500,000 followers) | 0.73% |
| 1M(1,000,000 followers) | 0.60% |
Good Instagram engagement rate in Slovenia
For Instagram accounts in Slovenia with 10K followers, a typical good engagement rate is around 1.16%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.48% |
| 5K(5,000 followers) | 1.74% |
| 10K(10,000 followers) | 1.16% |
| 50K(50,000 followers) | 0.45% |
| 100K(100,000 followers) | 0.30% |
| 500K(500,000 followers) | 0.12% |
| 1M(1,000,000 followers) | 0.08% |
Good Instagram engagement rate in Spain
For Instagram accounts in Spain with 10K followers, a typical good engagement rate is around 2.40%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.04% |
| 5K(5,000 followers) | 3.00% |
| 10K(10,000 followers) | 2.40% |
| 50K(50,000 followers) | 1.43% |
| 100K(100,000 followers) | 1.14% |
| 500K(500,000 followers) | 0.68% |
| 1M(1,000,000 followers) | 0.54% |
Good Instagram engagement rate in Switzerland
For Instagram accounts in Switzerland with 10K followers, a typical good engagement rate is around 2.55%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.73% |
| 5K(5,000 followers) | 3.25% |
| 10K(10,000 followers) | 2.55% |
| 50K(50,000 followers) | 1.45% |
| 100K(100,000 followers) | 1.13% |
| 500K(500,000 followers) | 0.64% |
| 1M(1,000,000 followers) | 0.50% |
Good Instagram engagement rate in Taiwan
For Instagram accounts in Taiwan with 10K followers, a typical good engagement rate is around 3.05%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.87% |
| 5K(5,000 followers) | 3.51% |
| 10K(10,000 followers) | 3.05% |
| 50K(50,000 followers) | 2.21% |
| 100K(100,000 followers) | 1.92% |
| 500K(500,000 followers) | 1.38% |
| 1M(1,000,000 followers) | 1.20% |
Good Instagram engagement rate in Thailand
For Instagram accounts in Thailand with 10K followers, a typical good engagement rate is around 2.31%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.11% |
| 5K(5,000 followers) | 2.75% |
| 10K(10,000 followers) | 2.31% |
| 50K(50,000 followers) | 1.54% |
| 100K(100,000 followers) | 1.30% |
| 500K(500,000 followers) | 0.87% |
| 1M(1,000,000 followers) | 0.73% |
Good Instagram engagement rate in Türkiye
For Instagram accounts in Türkiye with 10K followers, a typical good engagement rate is around 1.76%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 3.40% |
| 5K(5,000 followers) | 2.15% |
| 10K(10,000 followers) | 1.76% |
| 50K(50,000 followers) | 1.11% |
| 100K(100,000 followers) | 0.91% |
| 500K(500,000 followers) | 0.58% |
| 1M(1,000,000 followers) | 0.47% |
Good Instagram engagement rate in U.S. Outlying Islands
For Instagram accounts in U.S. Outlying Islands with 10K followers, a typical good engagement rate is around 1.68%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 2.89% |
| 5K(5,000 followers) | 1.98% |
| 10K(10,000 followers) | 1.68% |
| 50K(50,000 followers) | 1.15% |
| 100K(100,000 followers) | 0.98% |
| 500K(500,000 followers) | 0.67% |
| 1M(1,000,000 followers) | 0.57% |
Good Instagram engagement rate in U.S. Virgin Islands
For Instagram accounts in U.S. Virgin Islands with 10K followers, a typical good engagement rate is around 3.36%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 6.60% |
| 5K(5,000 followers) | 4.12% |
| 10K(10,000 followers) | 3.36% |
| 50K(50,000 followers) | 2.10% |
| 100K(100,000 followers) | 1.71% |
| 500K(500,000 followers) | 1.07% |
| 1M(1,000,000 followers) | 0.87% |
Good Instagram engagement rate in United Kingdom
For Instagram accounts in United Kingdom with 10K followers, a typical good engagement rate is around 2.56%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 4.36% |
| 5K(5,000 followers) | 3.01% |
| 10K(10,000 followers) | 2.56% |
| 50K(50,000 followers) | 1.77% |
| 100K(100,000 followers) | 1.51% |
| 500K(500,000 followers) | 1.04% |
| 1M(1,000,000 followers) | 0.89% |
Good Instagram engagement rate in United States
For Instagram accounts in United States with 10K followers, a typical good engagement rate is around 2.79%.
| Followers | Expected engagement rate |
|---|---|
| 1K(1,000 followers) | 5.83% |
| 5K(5,000 followers) | 3.48% |
| 10K(10,000 followers) | 2.79% |
| 50K(50,000 followers) | 1.67% |
| 100K(100,000 followers) | 1.33% |
| 500K(500,000 followers) | 0.80% |
| 1M(1,000,000 followers) | 0.64% |
How it works
The engagement rate compares total interactions to follower size:
(Avg. Likes + Avg. Comments) ÷ Followers × 100
We analyze recent posts to calculate average likes and comments, then compare the result against accounts of a similar size to give you a quality rating.
Why engagement rate matters
Follower count alone doesn't tell the full story. Some influencers inflate their numbers with fake followers. Checking engagement helps you avoid wasted budget and find authentic creators who deliver real results.
- Identify genuine influence vs. inflated follower counts
- Compare creators fairly regardless of audience size
- Make data-driven decisions for influencer partnerships
Go deeper with Avalan
This free tool gives you a quick snapshot, but influencer selection needs more than a single metric. Avalan automatically pulls engagement data, calculates rates, and helps you find the best creators in minutes — with audience authenticity checks, demographic breakdowns, and competitor analysis built in.
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