Calculate Your Earned Media Value (EMV) Instantly
Enter your engagement metrics and value benchmarks to estimate the earned media value of your influencer content.
Engagement Metrics
Value Parameters
What is EMV and why it matters?
Earned Media Value (EMV) is a metric that assigns a dollar value to the organic engagement generated by influencer content. It helps brands understand the monetary equivalent of likes, comments, shares, impressions, and clicks, as if they had paid for that same engagement through advertising.
EMV matters because it provides a common language between marketing teams and stakeholders to evaluate influencer campaign performance. It turns abstract engagement numbers into a concrete financial metric that can be compared against paid media spend.
How to calculate EMV?
Earned Media Value is calculated by assigning a dollar value to each type of engagement and summing them up.
(Likes × Like Value)
+ (Comments × Comment Value)
+ (Shares × Share Value)
+ (Impressions ÷ 1,000 × CPM)
+ (Clicks × CPC)
(230 likes × $0.10)
+ (12 comments × $0.50)
+ (5 shares × $0.20)
+ (18,500 impr. ÷ 1,000 × $7)
+ (9 clicks × $0.40)
= $23 + $6 + $1 + $129.5 + $3.6
= $163.10 EMV
Connect it to your influencer analytics
Manual EMV calculation works for quick estimates, but real campaigns involve dozens of posts across multiple influencers. Avalan automatically tracks every post, measures engagement in real time, and calculates EMV across your entire campaign, no spreadsheets needed.
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