Estimate Instagram Story Impressions
See how your influencers are likely to perform, based on thousands of real insights.
Enter a follower count to see estimated story impressions.
How does it work?
Avalan has collected tens of thousands of Instagram story insights over the last two years. Using this data, we developed a model that predicts estimated story impressions with high accuracy. The estimation predicts how many impressions an influencer will get on their first story.
We base the estimate on historical impression rates by follower tier, so you can plan campaigns even when you do not have story data yet.
Which month has the highest impressions?
Instagram story impressions tend to fluctuate throughout the year, with noticeable peaks in June and October. These peaks often align with early summer activity and autumn when routines settle back in.
The lowest engagement typically occurs in March, likely due to post-holiday fatigue. Impressions gradually climb toward summer, dip slightly during vacation season, then pick up again in the fall.
Which day of the week has the highest impressions?
When it comes to days of the week, Sunday consistently delivers the highest performance, likely because people have more free time to browse stories. Mid-week days — particularly Wednesday and Thursday — also see strong performance as users check in during routine breaks.
Saturday typically records the lowest impressions, as people tend to spend less time on their phones during weekend activities.
Which hour of the day has the highest impressions?
Timing matters. Our data shows peak engagement typically occurring around 15:00 UTC, with strong performance during late morning and early afternoon hours.
Lower engagement tends to happen in early mornings and late evenings, which is expected as fewer users are actively browsing stories during those hours.
Go beyond estimates with real data
This calculator gives you a quick estimate, but real campaign planning needs real data. Avalan provides actual story performance insights for any influencer — impressions, reach, engagement, and more — so you can make data-driven decisions.
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