Avalan
Free Tool

Estimate Instagram Story Impressions

Use follower count to estimate a planning range for first-story impressions.

Enter a follower count to see estimated story impressions.

How does it work?

The calculator applies Avalan's historical Story-impression model to follower count and returns a range for the first Story. It is a planning estimate, not a guarantee of future performance.

We base the estimate on historical impression rates by follower tier, so you can plan campaigns even when you do not have story data yet.

Which month has the highest impressions?

In the historical data summarized by the chart, the first-story impression rate peaks in June, with October close behind.

March is the lowest point in this dataset. Treat the pattern as planning context rather than a prediction for a specific creator or campaign.

Mean Impression Rate vs Month
Average first-story impression rate by month.

Which day of the week has the highest impressions?

In the historical data summarized by the chart, Sunday has the highest first-story impression rate. Wednesday and Thursday are also among the stronger days.

Saturday has the lowest rate in this dataset. A creator's audience and content can produce a different pattern.

Impressions Rate vs Day of the Week
Average first-story impression rate by weekday.

Which hour of the day has the highest impressions?

In the historical data summarized by the chart, the first-story impression rate peaks at 15:00 UTC; 11:00 and 09:00 are next highest.

The lowest plotted rate is at 20:00 UTC. Use the chart as a planning reference, then measure your own campaign.

Mean Impression Rate vs Hour of the Day
Average first-story impression rate by hour (UTC).

Go beyond estimates with real data

This calculator provides a planning estimate. When you track a campaign in Avalan, you can compare it with measured Story impressions, reach, and engagement.

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Frequently asked questions

How accurate are these story impression estimates?
The model uses follower count to produce a planning range from historical Story-impression patterns. Actual results vary by creator, audience, content, and timing, so the range is not a guarantee.
What is a first-story impression rate?
It is the share of followers who typically see an influencer's first story in a day. We use it to estimate how many impressions a story sequence might reach before drop-off.
Can Avalan show real story metrics for creators I work with?
Yes. Once you track campaigns in Avalan, you get actual impressions, reach, and engagement for stories and posts — not just estimates.
How should I use the month, day, and hour charts?
The charts summarize historical rates in this dataset. Use them as planning context, not as a causal explanation or forecast, and compare them with your own measured campaign results.

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